EMPLOYEE CONTENT SPECIALIST

Dot Foods, Remote

August 2021 – Present 

• Product manage the Dot App—Dot's internal employee mobile app—using agile frameworks.

• Manage and maintain the relationship with our employee app vendor, Firstup.

• Own and drive strategy for the Dot App roadmap.

• Forge Dot App content and communication strategies.

• Communication with key internal stakeholders regarding the Dot App roadmap, goals, strategies, and progress.

• Spearhead change management communication on topics such as a new HR system launch, sunsetting the Okta Mobile app, location naming structure changes, THC policy changes, transition to weekly pay, and more.

• Write for all HR and benefits communication needs, such as open enrollment, benefits promotion and education, period business updates, inclusion and diversity, the annual employee survey, and change management.

• Ghost write emails and other communication for senior leaders. Develop relationships with those senior leaders to best represent them and their individual voices through my writing.

• Act as editor of the Dot Link—Dot Foods' monthly companywide newsletter.

• Act as editor of DriveLine—Dot Transportation, Inc.'s quarterly companywide newsletter.

• Programs Used: Trello, Firstup, WordPress

• Key Accomplishments

  • Spearheaded change management as the company navigated a UI transition with our internal employee app platform.​

  • Advocated to make the Dot App the forced homepage for all company computers to further engagement wired employees and foster a larger sense of community. Since this feature was turned on, viewership, clicks, and the average number of posts viewed per user has been on a steady increase month over month.

  • Increased employee app registration by 5% in 2022.

 

CORPORATE CONTENT WRITER, RECRUITMENT MARKETING

Dot Foods, Remote

January 2019 – August 2021 

• Collaborated with operations teams to develop proactive and reactive marketing and advertising strategies to recruit Class A CDL truck drivers and warehouse employees in 15 primary markets across North America.

• Managed and maintained two profiles across five social media platforms, including Facebook, LinkedIn, Twitter, YouTube, and Instagram.

• Managed two careers-focused microsites and blogs.

• Managed all social media paid advertising, including the relationship with our social media advertising vendor.

• Assisted in the creation of digital marketing ads. 

• Worked with my project manager, graphic designer, and an external agency to develop SEO/SEM strategies on our two microsite and their corresponding blogs. 

• Led companywide internal communications platform adoption and acquisition strategies, as well as content strategy and development.

• Follow AP Style, as well as the Dot Foods Editorial Style Guide, which I helped develop and created while I was an intern at Dot in 2017.

• Key Accomplishment​s

  • Recruited to be part of COVID-19 crisis communication team. Prioritized audience needs and provided employees with best user experience possible in the development and launch of brand-new Dot Foods COVID-19 website in 72 hours. Pivoted content strategy based on website viewership trends, survey data, and feedback from employees.

  • Partnered with Dot Foods CEO to create new company vision, mission, and values, and update brand promise.

  • Co-created and strategized user experience, layout, and copy for new internal website. Developed content and videos to help educate Dot employees about our mission, vision, values, brand promise, and five-year strategic plan initiatives.

  • Collaborated with creative services manager to write copy for Dot Foods Brand Book—a future resource for employees regarding all elements of Dot’s brand, ranging from colors and fonts to email signatures and advertising guidelines.

  • Increased engagement on Drive for DTI Facebook page from 2.5% to 3.51% within first three months of employment

  • Marketed to eligible Class A CDL drivers and warehouse employees in 2021 hiring efforts, resulting in approximately 7,000 warehouse applications and 1,000 driver applications companywide through end of May 2021.

  • Drove content strategy for #MyDotStory campaign where we shared first-hand stories from Dot employees to enhance recruiting efforts. This series drove over 7,000 views on Dot Foods Careers YouTube channel and over 1,000 new pageviews on DotFoodsCareers.com with an average time spent on page over 4:30.

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FREELANCE CONTENT WRITER

Dot Foods, Remote

July 2018 – December 2018

• Worked alongside the Branding & Creative Services team and the Marketing Communications Specialist for Human Resources at Dot Foods to eloquently and simply write internal communications resources for Dot employees regarding health benefits, savings plans and other internal resources.

• Followed AP style as well as the Dot Foods Editorial Style Guide, which I helped develop and created while I was an intern at Dot in 2017. 

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FREELANCE COPYWRITER & CONTENT STRATEGIST

Savannah Riese, Minneapolis, Minnesota

June 2018 – Present 

• Wrote and copy edited project proposal for The Humanity Alliance

• Resume, website, and cover letter rebranding and copywriting for local designer

• Resume and cover letter writing and copy editing for John's Hopkins M.P.H. student

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FREELANCE RESUME & COVER LETTER WRITER

Talent, Inc., Remote

September 2019 – December 2020 

• Collaborated with diverse clientele to revamp, restructure, and edit their resumes, cover letters, LinkedIn profiles, and more.

• Sought out new information and education regarding a variety of industries, including business, marketing, manufacturing, logistics, IT, data analytics, human resources, and more, to ensure the accurate portrayal of all clients on their resumes.

 

SR. COPY EDITOR

Target Corporate, Minneapolis, Minnesota

September 2018 – December 2018 

• Collaborated with copywriters, copy editors, art directors, production artists, and merchants at Target to produce an effective weekly circular ad that is easy to comprehend for the consumer and that is consistent with the Target brand.

• Followed the Target brand style guidelines, as well as the style guidelines for the specified areas assigned to me, and ensured the accurate portrayal of Target's brand voice.

• Worked with merchants in the Household Products, Pets and Over-the-Counter categories to ensure correct promotions.

• Programs Used: ​Adobe InDesign, OpenText, Jira, and Universal Type Client. 

• Key Accomplishment

  • Identified the need for a new legal disclaimer​. Collaborated directly with Legal and senior management to develop a new disclaimer. The disclaimer was applied to promotions that were heavily used in my featured categories to minimize confusion and ensure customer understanding.

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CONTRACTED COPY EDITOR / COPYWRITER

Target Corporate | Dahl Consulting, Minneapolis, Minnesota

June 2018 – September 2018

• Collaborated with copywriters, copy editors, art directors, production artists, and merchants at Target to produce an effective weekly circular ad that is easy to comprehend for the consumer and that is consistent with the Target brand.

• Followed the Target brand style guidelines, as well as the style guidelines for the specified areas assigned to me, and ensured the accurate portrayal of Target's brand voice.

• Specialized in household products, pet care, baby, beauty, and over-the-counter product promotions.

• Programs Used: ​​Adobe InDesign, OpenText, Jira, and Universal Type Client.​